Marketing Mix- Review of P-Reference-Cited by-同舟云学术

Marketing Mix- Review of P

Published:2023-03-31 Issue: Volume: Page:55-58
ISSN:0975-6795
Container-title:Research Journal of Humanities and Social Sciences
language:en
Short-container-title:RJHSS

Author:

Reddy T. Narayana¹,Mohammad Ghouse Syed²,Kumar J S Ravi³

Affiliation:

1. Head of the Department, School of Management Studies, Jawaharlal Nehru Technological University, Ananthapuramu, Andhra Pradesh, India.

2. Associate Professor, School of Management, Presidency University, Bangalore, Karnataka, India.

3. Asst Professor, Department of Management Studies, Ballari Institute of Technology and Management, Ballari.

Abstract

There has been a great deal of discussion in recognizing the rundown of advertising blend components. The conventional showcasing blend by McCarthy (1964) has pulled together Bordens (1965) 12 components and has contained to four components of item, value, advancement and spot. Various analysts have moreover proposed including individuals, process and physical proof choices (Booms and Bitner, 1981; Fifield and Gilligan, 1996). The other proposed Ps are work force, physical resources and methods (Lovelock, 1996; Goldsmith, 1999); personalisation (Goldsmith, 1999); distributions (Melewar and Saunders, 2000); associations (Reppel, 2003); premium value, inclination of organization or item, bit of generally speaking client spending plan and perpetual quality of by and large relationship life span (Arussy, 2005); and 2P+2C+3S recipe (Otlacan, 2005), in this way personalisation, protection, client assistance, network, site, security and deals advancement.

Publisher

A and V Publications

Reference33 articles.

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