1. “Cutting through ad clutter”. Credit Union management 15, 6, 1992: p.42
2. Aaker, David A; Myer, John G and Batra, Rajeev. Advertising Management. Prentice-Hall of India (Pvt) Ltd; 1997: p. 3
3. Aaker, David A. and Bruzzone, Donald E. “Viewer Perceptions of Prime-Time Television Advertising”. Journal of Advertising Research 21, 5, 1981: pp. 15-23
4. Aaker, David A, and John G. Myers; Advertising Management: 2nd ed. Englewood Cliffs, N.J.: Prentice-Hall, 1982
5. Aaker, David A, and Norris, Donald. “Characteristics of TV Commercials Perceived as Informative”. Journal of Advertising Research 22, 2, 1982: pp. 61-70