An Impact Analysis of Packaging on Consumer’s Buying Behaviour in Online Shopping Mode

Abstract

This paper envisages with the analysis of Buying Behaviour originated from packaging and its associated factors. During the regress pandemic situations, the buyers have reacted in different ways. This research is an effort to measures such preferences which have been placed significantly in the minds of buyers with notable distinction upon online shopping mode. We have approached more than 700 consumers, but somehow only 387 responded adequately. We collected their data and asked about their demographics and preferences for specific dimensions through the questionnaire. We have applied various univariate and multivariate statistical techniques and found a significant relationship between packaging and buying behaviour. The present study focuses upon the buying behaviour of consumers derived from packaging and related variables. It is expected that the study will unquestionably add significant knowledge in the areas of consumer behaviour with extraordinary contrast to packaging and intermediary processes.