Moderating Effect of Strategic Improvisation on product Innovation and Performance of Manufacturing SMEs
Author:
Affiliation:
1. Department of Business Administration and Management, Adamawa State Polytechnic, Yola, Nigeria.
2. Department of Business Management Education, Adamawa State Polytechnic, Yola, Nigeria.
Abstract
Publisher
A and V Publications
Reference42 articles.
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2. Abubakar, I., and Mohammad, H. I. (2019). Linking Product Line Strategies to Competitive Advantage: An Empirical Study of Nigerian Food and Beverages Industry. SEISENSE Journal of Management, 2(4), 65-78.
3. Anish K. Ravi (2020). Reinventing Strategic Management: An Evolutionary Perspective. Asian Journal of Management. 11(4): 429-433. doi: 10.5958/2321-5763.2020.00065.7
4. Cingöz, A., and Akdoğan, A. A. (2013). Strategic flexibility, environmental dynamism, and innovation performance: An empirical study. Procedia-Social and Behavioral Sciences, 99, 582-589.
5. Ishtiaq Hussain Qureshi (2017). Marketing Assets: A Framework for Differential Advantage. Asian Journal of Management, 8(2):220-228. doi: 10.5958/2321-5763.2017.00034.8
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