Adaptation towards Green banking; exploring acceptance and awareness among stakeholders of Banking Industry; A Post COVID-19 outbreak analysis

Abstract

The COVID-19 outbreak has imposed a higher focus on sustainable development and associated corporate investments and refinancing initiatives. Banks, together with their customers and other stakeholders, play a critical role in accelerating the transition to a low-carbon, sustainable economy. Green banking is about financing climate-friendly power plants, supporting social investments in hospitals and schools, and offering sustainability development. This study is designed to analyze the acceptance and awareness regarding green banking initiatives among different stakeholders of the banking industry in the Indian market after the COVID-19 outbreak. The Sample consists of 320 respondents and data collection was done by the distribution of structured questionnaires. The study reveals that the level of awareness towards green banking is high among managers and employees, whereas it is minimum among the general public. The study also finds that the young generation is more inclined towards green banking products than middle and senior age groups.