Affiliation:
1. Assistant Professor, Department of Management Studies, Nehru Institute of Engineering and Technology, Coimbatore.
Abstract
India's public and private sector banks are quickly adopting digital banking. To stimulate customer participation in e-commerce, they are offering classic products as well as innovating and developing new ones. It does, however, present both obstacles and opportunities. The study's main goal is to learn about bankers' perspectives on digital banking as well as employees' perceptions on digital banking-based services and their efficacy. The study is exploratory as well as analytical. A standardized questionnaire was created to gather data on issues such as digital banking implementation obstacles, training, skill enhancement, and customer satisfaction.
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