Investors’ Perception of their Investment Decision on the Basis of ESG – A Case Study in Kolkata

Abstract

Investors are pillar of any country’s economy. They are investing their hard-earned money for the development of the company as well as gaining profit for themselves. This study emphasized on the perception of investors based on Kolkata by considering ESG (Environmental, Social and Governance) before taking their investment decision. ESG consideration for investing decisions is becoming more common as a crucial aspect of sustainable development due to global financial crisis. ESG analyses the characteristics of investments that affect risk management, sustainable return, and accountability. Primary data has been collected with the help of Google Form with well-structured questionnaire by using Likert 5-point scale from 55 investors in Kolkata to do this research work. Descriptive statistics, reliability test, normality test and Mann Whitney U test have been done to justify the objectives of the study. Kolmogorov-Smirnov and Shapiro-Wilk test result suggest that the data are non-normal and it indicates performing of non-parametric test. Analysis of the study applied Mann Whitney U test to know the interdependency on the basis of gender and investment horizon as grouping variable. It reveals that there is no interdependency between gender and investment horizon with investors’ perception of their investment decision in Kolkata based on ESG performance of the company.