Customer Perception with respect to Mobile Wallet in Rural area of Haryana

Abstract

This study investigates customer perceptions of mobile wallets in rural areas of Haryana, India, in the context of the growing shift towards digital payments. It examines factors such as perceived usefulness, customer attitudes, and risk perception in shaping consumer behavior. The research is based on a sample of 136 respondents from four districts in Haryana. The findings reveal a strong preference for mobile wallets and UPI apps among respondents, indicating the increasing acceptance of mobile-based payment solutions. Demographic factors, including age, education, and occupation, significantly influence customer perceptions. The study also identifies positive correlations between perceived usefulness, customer attitude, and decreased risk perception, highlighting the interconnectedness of these variables. While age group does not significantly impact these perceptions, tailored educational initiatives and awareness campaigns are recommended to address security concerns and misconceptions surrounding digital transactions. This research contributes valuable insights for policymakers, financial institutions, and technology providers seeking to promote digital financial inclusion in rural Haryana.