Structural Equation Model- Sustainability Challenges and Issues of Jasmine Flowers Based on Business Ventures in Tamil Nadu-Reference-Cited by-同舟云学术

Structural Equation Model- Sustainability Challenges and Issues of Jasmine Flowers Based on Business Ventures in Tamil Nadu

Published:2024-06-21 Issue: Volume: Page:127-131
ISSN:2321-5763
Container-title:Asian Journal of Management
language:en
Short-container-title:AJM

Author:

Rajamohan Dr. S.¹,Sundararajan Dr. S.²,Devi Dr. E. Saranya³

Affiliation:

1. Senior Professor and Director, Alagappa Institute of Management, Alagappa University

2. Teaching Assistant, Alagappa Institute of Skill Development, Alagappa University, Karaikudi - 630003.

3. Teaching Assistant, Department of Banking Management, Alagappa University.

Abstract

An ancient agricultural practice with great potential for providing small and marginal farmers in India with profitable self-employment is floriculture. The jasmine is one of the world's most beautiful flowers. They immediately inspire thoughts of beauty since they are connected to enjoyable and delightful things. Our ancient culture, artwork, crafts, thoughts, feelings, religion, philosophy, and social customs all display their haunting remembrance of flowers. It also covers the marketing of flowers and floral products as well as the creation of planting materials using seeds, cuttings, budding, grafting, and other techniques. Due to rising living standards and a global awareness of the need to live in an eco-friendly environment, the demand for floriculture products has increased in both developed and developing nations, making it an effective agribusiness in Tamil Nadu and around the world in recent years. This chapter presents the SEM model by using the issues and challenges of jasmine flowers based on business ventures. It’s my immense pleasure and sincerely thanks to RUSA for having given us valuable support and funded for this research work.

Publisher

A and V Publications

Reference28 articles.

1. K.V. Subramaniyam. Marketing Finance for Horticultural Crops: Its Need and Requirements. Indian Journal of Agricultural Marketing. 1990; 4(1): 27-33, 27-33.

2. Varsha Varde. Floriculture — Yet to Bloom Fully. Financing Agriculture. 1994; 26(2).

3. TK. Das and A. Mitra. Some Dimensions of Marigold Marketing in Nadia District of West Bengal. Agricultural Marketing. 1994; 36(4): 24-26

4. Mary H. Powell. Growth Effects of Floriculture Market in India. Southern Economist. 1996; 35: 20

5. Anjugam, T. Alagumani and M. Rajesh. Performance of Flower Crops vis-a-vis Field Crops in Madurai District. Indian Journal of Agricultural Marketing. 1997; 52(3); 620.