Determinants of Customer Intention to use Credit Card at Sacombank-Reference-Cited by-同舟云学术

Determinants of Customer Intention to use Credit Card at Sacombank

Published:2024-03-21 Issue: Volume: Page:29-33
ISSN:2321-5763
Container-title:Asian Journal of Management
language:en
Short-container-title:AJM

Author:

Khanh Ly Le Thi¹,Tuyen Ho Tan²

Affiliation:

1. International School, Duy Tan University, Da Nang 550000, Vietnam.

2. Faculty of Business Administration, Duy Tan University, Da Nang 550000, Vietnam.

Abstract

This study identifies the factors affecting customers' intention to use credit card at Sacombank. The findings of this study revealed that four of variables statistically influenced customers' decisions to use credit card, name all the four Perceptions of behavioral control, Convenience in behavior, Cost to using, Attitude towards usage. This study provides useful information to the managers in understanding factors affecting customers' intention to use credit card. From that can help managers in making appropriate policies, strategies and solutions to rise the revenue.

Publisher

A and V Publications

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