The Impact of Visual Packaging Design on Perceived Food Product Quality and Brand Preference with Moderating Effect of Gender-Reference-Cited by-同舟云学术

The Impact of Visual Packaging Design on Perceived Food Product Quality and Brand Preference with Moderating Effect of Gender

Published:2024-03-25 Issue:1 Volume:13 Page:
ISSN:2409-9368
Container-title:Bulletin of Business and Economics (BBE)
language:
Short-container-title:BBE

Author:

Shahwar Dur e,Ashfaq Fouzia,Khan Maliha

Abstract

The purpose of the study is to explore the influence of visual packaging design on perceived food product quality and brand preference with moderating effect of gender. The study used the fast food industry for analysis and analyze how the packaging (colors, logos, graphics) of fast food products impact on consumer perception about the product. An adopted questionnaire used in the analysis. The study offers directions for understanding the effects of visual packaging on brand preference and perceived quality.

Publisher

Research for Humanity (Private) Limited

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