Abstract
Purpose – One purpose of this study is to investigate the determinants of young Muslim tourist generation's interest to recommend and visit halal tourist attraction. Design – The interest of young Muslim tourist generation to recommend and visit Halal attractions is influenced by knowledge (KNO), religiosity (REG), perceived behavioral control (PBC), subjective norms (SN) and attitudes (ATT). Methodology – The respondents are the young Muslim generation living in 27 provinces in Indonesia and were selected using the purposive sampling method. The use of purposive sampling method is to support this research where information is obtained from specific target groups. Approach – It was found that in the intention of local Muslim tourists to select and recommend halal tourist destinations, several factors influence their intention such as knowledge, religiosity, perceived behavioral control, subjective norms and attitudes. Moreover, knowledge and religiosity influence tourists' attitude to visit halal tourist destinations. Originality of the research – This study contributes to behavioral theory and extends the application of the theory of Planned Behavior (TPB) in the context of halal tourist studies.
Publisher
University of Rijeka, Faculty of Tourism and Hospitality Management
Subject
Tourism, Leisure and Hospitality Management
Reference62 articles.
1. Ajzen, I. (2012), "The theory of planned behavior", Handbook of Theories of Social Psychology, Vol. 1, pp. 438-459. https://doi.org/10.4135/9781446249215.n22
2. Ajzen, I. (2015), "Consumer attitudes and behavior: The theory of planned behavior applied to food consumption decisions", Italian Review of Agricultural Economics, Vol. 70, No. 2, pp. 121-138. https://doi.org/10.13128/REA-18003
3. Akyol, M. and Kilinc, Ö. (2014), "Internet and halal tourism marketing", Turkish Studies, Vol. 8, No. 8, pp. 171-186. https://doi.org/10.7827/TurkishStudies.7278
4. Al Ziadat, M. T. (2015), "Applications of planned behavior theory (TPB) in Jordanian tourism", International Journal of Marketing Studies, Vol. 7, No. 3, pp. 95-106. https://doi.org/10.5539/ijms.v7n3p95
5. Ali, Q., Salman, A., Yaacob, H. and Parveen, S. (2019), "Financial cost and social influence: Factors affecting the adoption of Halal cosmetics in Malaysia", Academy of Entrepreneurship Journal, Vol. 25, No. 2, pp. 1-17.
Cited by
8 articles.
订阅此论文施引文献
订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献