EXAMINING FACTORS INFLUENCING PEOPLE’S INTENTION TO STAYCATION DURING COVID-19: AN EXTENDED MODEL OF GOAL-DIRECTED BEHAVIOUR

Abstract

Purpose – Staycation became a popular alternative to vacation during the pandemic. This study seeks to examine the factors that influence Indonesian tourists’ staycation intention during COVID-19 using an extended model of goal-directed behaviour. Design – A model of goal-directed behaviour incorporates motivation variables, perceptions of COVID, and personal non-pharmaceutical interventions developed to predict people’s staycation intention during COVID-19. Methodology – Purposive sampling was used to determine samples aged above 17, domiciled in Indonesia, and willing to staycation during COVID-19. An online survey produced 534 responses and data were evaluated with PLS-SEM. Approach – A quantitative exploratory study was used to identify how Indonesian tourists intend to staycation during COVID-19. The measurement items were constructed from prior studies to evaluate the model. Findings – The staycation intention during COVID-19 was positively affected by desire, followed by perceived behavioural control, with perception of COVID-19 showing the opposite impact. Attitude plays essential role in influencing staycation intention. However, staycation intention was not associated with personal nonpharmaceutical interventions. Originality of the research – This study provides novel insights into motivational and nonpharmaceutical intervention variables in MGB, which are still underexplored in tourism literature, to assist hospitality and tourism management in optimizing the staycation trend and market during the pandemic