Post-pandemic intention of the tourism and hospitality (t&h) industry employees towards the use of information technology

Abstract

Purpose - The extended theory of planned behavior (TPB) (Ajzen, 1991) is used in this research to understand the post-pandemic behavioral intentions of tourism and hospitality employees in relation to their use of information technology. Design/methodology/approach - Data were collected using an online survey, and 449 responses were considered to meet the selection criteria. Structural equation model (SEM) is used to empirically test the proposed research model. Findings - The results of SEM show that all the variables of TPB (attitude, subjective norm and perceived behavioral control) along with trust are positively associated with the behavioral intention of employees in T&H industry towards the use of information technology and the model has better predictive power. Originality/value- This study provided deep insights and outstanding contributions to the theoretical framework and proposed a model for post-pandemic employee behavioral intention regarding the use of IT. This study explores the factors that influence T&H employees’ postpandemic behavioral intentions regarding information technology use. It also explores and integrates the various benefits of information technology to T&H industry employees and provides insight to hotel employees, travel agents, tour operators, and other stakeholders.