HOTEL MANAGEMENT EDUCATION WITH THE CREATIVE DRAMA METHOD: A FOLLOW-UP STUDY

Abstract

Purpose - The aim of this research is to determine if the creative drama method, which has been shown to be effective in hotel management education, is also effective when applied to another student group. Design - A quasi-experimental design was used in the hotel management course taught using the creative drama method and direct instruction. Methodology - The research onion model and a quantitative method were used. A pre-test, a post-test, retention tests, and an attitude scale towards the course were applied to both the control and experimental groups. The time horizon of the study is cross-sectional, as the study was carried out over a specific time period. In the research, data were collected with achievement tests with difference analyses being made. Approach - Based on the idea that information regarding the effectiveness of this method can only be accessed with data obtained by experimentation, a positivist approach is adopted. Findings - The creative drama method is effective in terms of academic success, retention of knowledge, and development of positive attitudes toward the course, even when applied to a different group of students. Originality of the research - The efficiency of the creative drama method in tourism education is not limited to the study group and is not random.