EVALUATION OF THE BENEFITS OF THE CERTIFICATION LEADING QUALITY TRAILS – BEST OF EUROPE: CASE STUDY LUŽNICE VALLEY HIKING TRAIL

Abstract

Purpose – The article presents the results of a study evaluating the efficiency, benefits, and contribution to the sustainable development of destination of the Certification Leading Quality Trails – Best of Europe in the Czech Republic in Lužnice Valley Hiking Trail. Methodology – The cost-benefit analysis was used for the evaluation of the efficiency of the certification. HEAT (Health economic assessment tool) method was used for quantification of the economic benefits from improving health due to hiking activity on the monitored route. The evaluation of non-financial benefits was based on indicators of the sustainability of destination development in the economic, social, and environmental areas, and on the aspect of visitors´ satisfaction. Findings – The economic efficiency of the certification is low. However, the non-financial benefits of the certified trail are significant. The research showed the benefits of the trail certification in several aspects: the improvement of the quality of the tourist hiking trail led to greater satisfaction of tourists and their better experience. Another benefit is the increase of the image of the destination (Toulava). The certification of the trail contributed also to the sustainable development of the destination in all three pillars. Contribution – The investigation confirmed the importance and benefits of the trail certification. There was a significant improvement in the quality of the route and increased tourist satisfaction. This creates potential for further sustainable development of the destination and related services. Therefore, it is recommended that other hiking trails in the Czech Republic also undergo certification.