Technological Innovation as a Strategy for Competitive Advantage within the Namibian Banking Industry-Reference-Cited by-同舟云学术

Technological Innovation as a Strategy for Competitive Advantage within the Namibian Banking Industry

Published:2021-11 Issue:1 Volume:8 Page:68-72
ISSN:1849-5664
Container-title:THE INTERNATIONAL JOURNAL OF MANAGEMENT SCIENCE AND BUSINESS ADMINISTRATION
language:
Short-container-title:IJMSBA

Author:

Romeo Asa Asa¹,Tsanga Dennis¹,Januarie Christeline¹,Kamati Mekelaye¹

Affiliation:

1. Department of Management Faculty of Management Sciences Namibia University of Science and Technology

Abstract

Purpose – The purpose of this paper is to analyse the effectiveness of technological innovation as a strategy for driving competitive advantage and increasing market share in the Namibian banking sector. Design/methodology/approach – A comprehensive literature review was done with the collaboration of a quantitative research approach to draw data relating to technological innovations and their impact on competitive advantage. Employees at Nedbank and FNB in Windhoek were selected as respondents representing the entire Namibian banking sector population. Results – The findings revealed a positive correlation between technological innovations as a strategy and competitive advantage and increased market share. Conclusion – The current fourth industrial revolution (4IR) expects organisations, banks in particular to tailor make their strategies to technological advancements the revolutions brings with else risk losing market share to existing competitors and emerging challenger banks.

Publisher

Inovatus Usluge d.o.o.

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