Revitalization of cultural heritage in the digital era: A case study in Taiwan

Abstract

<p>Cultural heritage organizations worldwide face daunting challenges, grappling with workforce shortages and financial constraints that often result in service closures, postponements, or cancellations. In response to these difficulties, we delved into the evolving interaction between cultural heritage sites and society, especially considering the profound socio-economic repercussions of the global pandemic at these sites. We scrutinized the dynamic heritage of community engagement, with a particular focus on pioneering methods to augment the participation and awareness of younger individuals. We focused on innovative methods to enhance the involvement and awareness of young individuals. Employing a comprehensive content analysis through a multiple case study approach, cultural heritage initiatives in Taiwan were investigated, emphasizing the pivotal role of technology and digital platforms in engaging young audiences. Using a comprehensive content analysis approach within a multiple case study framework, we examined various cultural heritage initiatives in Taiwan. Notably, we accentuated the crucial role played by technology and digital platforms in captivating younger audiences. Through theoretical sampling and triangulation methods, including semi-structured interviews, secondary sources, and participant observation, we sought to obtain a holistic understanding of the subject matter. The research findings underscore the pivotal importance of digital experiences as supplements to physical presence, providing a gateway to cultural heritage exploration. Moreover, we advocate for heritage sites to harness digital platforms effectively, encouraging collaborations with external partners to enrich visitor experiences. We also offer valuable recommendations aimed at enhancing customer engagement and communication with the younger demographic, thus making significant contributions to the cultural heritage sector in Asia. Furthermore, this research signifies a notable transition from traditional physical service design to online platforms, leveraging technology to inspire and engage diverse generations. By embracing digital tools, cultural heritage sites not only attract new visitors but also retain the interest of existing ones amidst an ever-evolving societal landscape. Ultimately, this study sheds light on the imperative nature of cultural heritage preservation and adaptation in the face of contemporary challenges, emphasizing the need for innovation and resilience in this vital sector.</p>