The Impact of Cultural Globalization and Western Media Advertisement: The Case of Indian Weaving Crafts-Reference-Cited by-同舟云学术

The Impact of Cultural Globalization and Western Media Advertisement: The Case of Indian Weaving Crafts

Published:2024-08-09 Issue:1 Volume:6 Page:21-30
ISSN:2687-4407
Container-title:İzmir Sosyal Bilimler Dergisi
language:
Short-container-title:

Author:

Hussain Amir¹^ORCID,Sameena Sameena²^ORCID,Khan Akbar Ali³^ORCID,Ain Noorul⁴^ORCID

Affiliation:

1. University of Science and Technology Meghalaya India

2. Aligarh Muslim University Aligarh

3. Indian Institute of Management Kashipur

4. University of Science and Technology Meghalaya

Abstract

World post-industrialisation has become a global village, and the cultural life of western countries has become a global norm, resulting in a side-lining of Easter lifestyle, including dressing sense. This westernisation of dressing sense has increased the apprehensions of traditional weaving crafts in India. This paper presents how the ever-increasing westernisation of dresses in hinterland India has marginalized the traditional handloom weaving crafts, and youths are increasingly disinterested in pursuing the rich cultural profession. Government Programmes for the Promotion and promotion are of very limited help to ensure the future of handloom continues.

Publisher

Izmir Akademi Dernegi

Reference33 articles.

1. Appadurai, A. (1986) The Social Life of Things: Commodities in Cultural Perspective. Cambridge University Press. Available at: https://lib djuatad4fpgpapjd7ofwewxk.mountain.pm/book/180 66125/9e08b8 (Accessed: 11 March 2023).

2. Appadurai, A. (1996) Modernity at Large: Cultural Dimensions of Globalization, University. University of Minnesota Press. Available at: https://lib djuatad4fpgpapjd7ofwewxk.mountain.pm/book/922 181/3e0f3b (Accessed: 10 March 2023).

3. Birdwood, G. (1880) The Industrial arts of India. Vol. I. Available at: https://archive.org/stream/S0001919#page/n65 (Accessed: 31 July 2018).

4. Constable, N. (2003) Romance on a Global Stage: Pen Pals, Virtual Ethnography, and ‘“Mail Order”’ Marriages. Berkeley: University of California Press. Available at: https://lib djuatad4fpgpapjd7ofwewxk.mountain.pm/book/897 428/bd55cc (Accessed: 11 March 2023).

5. Foster, R. J. (2002) Materializing the Nation: Commodities, Consumption, and Media in Papua New Guinea. Indiana University Press. Available at: https://lib djuatad4fpgpapjd7ofwewxk.mountain.pm/book/215 07163/b4aed8 (Accessed: 11 March 2023).