Bağlamsal Pazarlama: Avantajları, Zorlukları ve Stratejileri Üzerine Kavramsal Bir Değerlendirme

Author:

GEDİK Yasemin

Publisher

Izmir Sosyal Bilimler Dergisi

Subject

General Medicine

Reference63 articles.

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2. Armano, G., Giuliani, A. & Vargiu, E. (2011). Studying the Impact of Text Summarization on Contextual Advertising, 22nd International Workshop on Database and Expert Systems Applications, IEEE, 172-176.

3. Baldwin, C. (2017). How Contextual Marketing Will Help Your Brand,https://marketingtechnews.net/news/2017/may/15/how-contextual-marketing-will-help-your-brand/, Erişim Tarihi: 20.05.2021

4. Beales, H. (2010). The Value of Behavioral Targeting, Network Advertising Initiative, 1.

5. Berry, S. (2019). What Is Contextual Targeting? (And Why Does It Even Matter?), https://www.webfx.com/blog/marketing/contextual-targeting/ , Erişim Tarihi: 20.05.2021

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