Valuing customers and loyalty: The rhetoric of customer focus versus the reality of alienation and exclusion of (de valued) customers-Reference-Cited by-同舟云学术

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Valuing customers and loyalty: The rhetoric of customer focus versus the reality of alienation and exclusion of (de valued) customers

Published:2000-12 Issue:6 Volume:11 Page:649-689
ISSN:1045-2354
Container-title:Critical Perspectives on Accounting
language:en
Short-container-title:Critical Perspectives on Accounting

Author:

Boyce Gordon

Publisher

Elsevier BV

Subject

Information Systems and Management,Sociology and Political Science,Finance,Accounting

Reference128 articles.

1. The Only Thing That Matters: Bringing the Power of the Customer into the Center of Your Business;Albrecht,1992

2. Social Exclusion in Europe: Context and Policy;Alden;International Planning Studies,1998

3. The Calculation of Customer Lifetime Value (CLV): Theory and Practice;Andon,1998

4. Calculating the Value of Customer to an Organisation: An Exploratory Field Study from Australasian Practice;Andon,1998

5. The Customer;Ansett,1989

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