Customizing Prices in Online Markets-Reference-Cited by-同舟云学术

Customizing Prices in Online Markets

Published:2002-06-01 Issue:1 Volume: Page:55-65
ISSN:1593-0319
Container-title:Symphonya. Emerging Issues in Management
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Author:

Reinartz Werner

Abstract

Dynamic pricing is the dynamic adjustment of prices to consumers depending on the value these customers attribute to a good. Underlying the concept of dynamic pricing is what marketers call price customization. Price customization is the charging of different prices to end consumers based on a discriminatory variable. Internet technology will serve as a great enabling tool for making dynamic pricing accessible to many industries.

Publisher

Niccolo Cusano University-Rome Symphonya Emerging Issues in Management

Reference6 articles.

1. Strategy and the Internet;Porter, Michael;Harvard Business Review,2001

2. Shankar Venkatesh, Rangaswamy Arvind, Pusateri Michael, The Online Medium and Customer Price Sensitivity, Working Paper, 1999.

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