Abstract
The paper deepens the notion of corporate sustainability in fashion and luxury field in order to highlight the main sustainable issues faced by companies operating in these markets. In particular, to provide a more faithful depiction of corporate sustainability in the fashion industry, two apparently opposed fashion market segments (mass-market and luxury) have been analyzed. Findings have shown how sustainability represents a critical driver of growth for both mass-market and luxury companies. In fact, they are all committed in seeking new technologies and procedures aimed at pursuing a sustainable development where focus on profit, planet and people are in balance.
Publisher
Niccolo Cusano University-Rome Symphonya Emerging Issues in Management
Cited by
7 articles.
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