Key aspects of integration of strategic planning in marketing with project management

Author:

Oleksiienko Roman,Skorupych Artem,Volodina Daryna

Abstract

Publisher

West Ukrainian National University

Reference13 articles.

1. Volodina, D. S. (2023). Vplyv faktoriv zovnishnoho seredovyshcha na marketynhove stratehichne planuvannia biznes-orhanizatsii [Influence of environmental factors on marketing strategic planning of a business organization]. Economic-legal and management-technological dimensions of the present: a youth perspective: materials of the internat. scient.-pract. conf. University of Customs and Finance, 41-43. Retrieved from https://drive.google.com/file/d/168AKYvaFPtfimxYRx25RVi92iv1_0Lt6/view. [in Ukrainian].

2. Gudz, I., Dzhereliuk, Y., & Kravchik, Y. (2023). Etapy formuvannia marketynhovoi stratehii pidpryiemstva [Stages of formation of the marketing strategy of the enterprise]. Innovation and Sustainability, (1), 197-203. DOI: 10.31649/ins.2023.1.197.203. Retrieved from https://doi.org/10.31649/ins.2023.1.197.203. [in Ukrainian].

3. Skorupych, A. O. (2023). Zastosuvannia innovatsiinykh tekhnolohii sfery proiektnoho menedzhmentu [Application of innovative project management technologies]. Economic-legal and management-technological dimensions of the present: a youth perspective: materials of the internat. scient.-pract. conf., 41-43. University of Customs and Finance. Retrieved from https://drive.google.com/file/d/168AKYvaFPtfimxYRx25 RVi92iv1_0Lt6/view. [in Ukrainian].

4. Smolich, D. V. (2019). Innovatsiini metody upravlinnia proektamy [Innovative methods of project management]. Economic Forum, 1 (4), 50-53. DOI: 10.36910/6765-2308- 8559-2019-4-8. Retrieved from https://doi.org/10.36910/6765-2308-8559-2019-4-8. [in Ukrainian].

5. Yepifanova, I. Y., & Dzhedzhula, V. V. (2022). Mistse protsesu upravlinnia proektamy v stratehii rozvytku pidpryiemstv [The place of the project management process in the strategy of business development]. Innovation and Sustainability, (3), 8-13. DOI: 10.31649/ins.2022.3.8.13. https://doi.org/10.31649/ins.2022.3.8.13. [in Ukrainian].

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