PERSONNEL MANAGEMENT: CURRENT TENDENCIES IN HR-SERVICE DEVELOPMENT

Abstract

The article is devoted to the problems of the development of modern trends in the activities of HR services. Goal. The study of modern trends in the development of the HR service, the processes of formation and efficiency of the company's personnel in the conditions of the latest challenges, as well as the development of recommendations for improving the activities of the HR service as a factor in increasing the efficiency of the organization/company. The results. It states that today, especially given the challenges of the pandemic, the main thing for any effectively functioning organization is to overcome the gap between the development of innovative strategies, on the one hand, and the proper use and development of human potential, on the other. In this context, an important place belongs to personnel management services. The article points to the disappointing trends of today, where HR services often still use outdated methods that do not produce effective results. Therefore, modern organizations should pay due attention to new trends in personnel activities. It is emphasized that the primary tasks of increasing the efficiency of the functioning of executive management structures are their staffing with employees who possess the necessary qualities for successfully mastering the chosen profession, creating a system that allows them to maintain and develop efficiency and reliability. The authors study modern trends in the development of personnel services. In particular, the development and possibilities of using trends by our organizations/companies in practice: artificial intelligence, cloud HR-platforms, chat-bots, team-building and recruiting marketing, which are developing abroad and can gain importance in Ukraine, are emphasized. An analysis of the processes of formation and effective use of the company's personnel in the conditions of the latest challenges was carried out. The article notes that the issue of personnel adaptation to new working conditions also plays an important role in the work of the HR service (such negative phenomena as the coronavirus pandemic additionally burden the newly hired employee). Recommendations aimed at improving the activities of the HR service as a factor in increasing the efficiency of the organization/company have been developed