1. The Global Competitiveness Report 2016-2017– Retrieved from: https://www.weforum.org/reports/the-global-competitiveness-report 2016-2017-1 (application date 21.12.2017).
2. Fathutdinov, R.A. (2000). Strategic Marketing: Textbook / R.A. Fattuhddinov – M .: ZAO – Business-school – Intel-Synthesis – ,. – 640 p.
3. Stelmha N. (2010). Marketing Communications of the 21st Century / N. Shetlm // Galician Economic Bulletin. -. – No. 1 (26). – P. 61-65.
4. Polishchuk, I. I. (2017). Synergic approach in marketing potential management of the enterprise / O.I. Gonchar, I. I. Polishchuk // Scientific Bulletin Polesie. – Chernigov: CSTU – No. 3 (11). Ch. 2 – S. 29-33.
5. Polischuk, I. I. (2016). Factors of development of marketing potential of the enterprise / .. Polischuk // Scientific Bulletin Polesie. – Chernigov: CSTU, – No. 2 (6). – P. 97–102. (Professional edition, Web of Science).