FINANCIAL STRATEGY OF ENTERPRISES OF THE NATIONAL ECONOMY OF UKRAINE

Abstract

Introduction. Financial planning is the basis of the effective business activity. There are different methods of modelling the processes of financial strategy indication. The risks that arise in any financial and business activity can cause losses, increase costs, delay in time and reduce quality, and it is clear that any of these results will lead to customer dissatisfaction. However, despite current research in the area of financial strategy formation and risk management at national economy enterprises, many aspects remain neglected. In order to improve the prospects of risk elimination, when performing financial and economic activities, and the need for development in the process of risk management, it is necessary to develop directions for optimizing the financial strategy, the formation of funds sources and their effective usage at enterprises of the national economy of Ukraine. Purpose and tasks of the article. The article aims to develop the directions for financial strategy optimization, formation of funds sources and their effective usage at enterprises of the national economy of Ukraine. In order to achieve this goal, it is necessary to complete the following tasks: to conduct an extended review of the literature; study the main stages of the formation of the financial strategy of enterprises; describe the risk development model for risk lag and success in using an optimal financial strategy. Method (methodology). In the process of research, the following methods have been used: monographic method; method of critical analysis; method of structural, econometric analysis; method of modelling. Results. The article analyses the econometric methods that can be used to formulate the financial strategy of the enterprises of the national economy. The sequence and stages of financial strategy formation of enterprises have been substantiated. Comparison of various financial strategies has been conducted within business cycles. A description of the forecasts has been done. The strategy of modelling has been defined.