Affiliation:
1. West Ukrainian National University
Abstract
Climate change is driving the transformation of enterprise strategy components, including adaptive measures to integrate the principle of low-carbon development into the strategic management system. Accordingly, the article is concerned with systematizing the strategic vision of enterprise development in the context of carbon neutrality, defining the adaptive components of low-carbon development of enterprise. It is noted that the transition to low-carbon development of enterprise as a strategic goal of enterprise is an adaptive period that should become a harmonious complement to the current development strategy of an enterprise. The process of transition to low-carbon development of an enterprise involves establishing its positioning in the market as a climate leader, applying a strategy of conscious consumption was found. A special role belongs to the establishment of climate leadership of enterprises as a low-carbon corporate model of behaviour in the market. This has led to the allocation of such a type of leadership in climate leadership as entrepreneurial leadership. The integration of low-carbon innovations into production processes and the introduction of climate management are considered as ways to establish the climate leadership of enterprises in the context of strengthening environmental safety. The article applied a process approach to the formation of adaptive components of low-carbon development of an enterprise, and found that such components are the determinants, clarification of imperatives, research of behavioural models and proposal of types of management in the context of the enterprise's transition to low-carbon development.
Publisher
West Ukrainian National University
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