Features of forming a strategy for developing enterprises during the war

Abstract

Introduction. The article examines the peculiarities of the formation of a strategy for the development of industrial enterprises in the conditions of a full-scale war between russia and Ukraine in order to create and ensure the conditions for the effective functioning of enterprises on the market and increase their competitiveness, taking into account the threat of potential entry into the zone of hostilities and occupation, complex economic and social changes. Purpose. The main purpose of this study is to perform a comprehensive and comprehensive analysis of the existing situation and study the possibilities of further improvement of the enterprise development strategy in the context of infrastructural and logistical support of processes, taking into account the possible relocation of business. At the same time, ensuring the competitiveness and innovative development of industrial enterprises as a key component of the country's economy remains an important aspect. Method (methodology). Methods of generalization, analysis, synthesis and comparison are used to achieve the set goals of forming an effective strategy for developing enterprises. It is necessary to forecast the development of alternative situations in order to avoid or minimize financial, technological and resource threats. On the basis of the conducted analysis and synthesis of scientific publications, systematize scientifically based proposals for solving the outlined problems. Results. This article examines the importance of strategic planning in enterprise management to ensure competitiveness and stability in the market. Under martial law conditions, the problem of forming an effective strategy for the development of industrial enterprises is extremely urgent, which is connected with the threat of falling into the war zone and the occupation of thousands of economic entities and millions of citizens. The peculiarities of business relocation are analyzed, taking into account the need to optimize financial, material, and labor resources to ensure production processes. At the same time, it is necessary to pay the main attention to financial aspects, which are key elements during the formation of the strategy for the development of industrial enterprises. Conclusions. The article contains recommendations for enterprises to solve the problems of adapting to external changes and achieving the goal of their development.