Development of cooperation as the basis of forming a product offer on the honey market in Ukraine

Abstract

Introduction. Beekeeping in Ukraine is one of the industries that allows the rural population to open small and medium-sized businesses in rural areas. Honey production in Ukraine is mainly concentrated in households - more than 98% and only up to 2% is produced by economic entities in the field of agrarian business. According to experts, about 400,000 beekeepers are involved in the production of honey in Ukraine. The purpose of the article is to propose practical recommendations for strengthening the role of cooperation in the formation of the product offer on the honey market, based on the generalization of research by scientists and the experience of leading countries in the production of beekeeping products. Method (methodology). The theoretical and methodological basis of the research is the dialectical method of cognition and the main provisions of the theory of cooperation, scientific works of domestic and foreign scientists. Of the special research methods used in the article: abstract-logical (identification of relationships between theoretical generalization and the formation of conclusions), monographic (study of the current state of honey market development), tabular and information display methods. The results. It has been proven that joining cooperatives will allow Ukrainian beekeepers to more effectively lobby their interests in front of exporters, the state and foreign partners. Regional clusters of beekeepers will contribute to the establishment of civilized product sales channels, cooperation of Ukrainian honey producers with trade networks.