Exploring the influence of culture on democratic norms and practices: A case study of electoral campaign and voting processes in The Gambia

Abstract

This study delves into the intricate connection between culture and social norms, which together mould the backdrop of all democratic practices. Culture, encompassing a rich array of customs, rituals, religious beliefs, traditions, music and enterprise, exerts fundamental influence in shaping human conduct and, by extension, democratic norms. Through its pervasive impact, culture intricately weaves together the social and political realms unveiling the nuanced effects of norms and practices on accountability, inclusivity, tolerance and transparency within democratic systems. This study focuses on The Gambia as a case study, evaluating the distinct campaign and voting processes in this country, and providing an analysis aimed at affirming the practical significance and impact of culture on democracy. An exploration of the interplay between cultural norms and democratic processes emphasises their sway over civic participation, pluralism and the core tenets of democracy. The study examines how culture, as a formative force, shapes individual outlooks toward political engagement, spotlighting the substantial influence of factors like religion, tradition and socialisation. The study elucidates on this relationship by casting a spotlight on the fundamental association between humanities and culture. It highlights how humanities serve as the cornerstone upon which various aspects of culture are constructed (Bewaji, 2017). The study conclusively underscores that culture wields substantial guidance on democratic practices, by acting as the foundation upon which societal norms and political behaviours are constructed. Making sense of the ways in which culture moulds democratic involvement allows policymakers, cultural activists and scholars to develop strategies for harnessing cultural strengths. Overall, the study enriches the broader discourse on democracy in Africa by showing the intricate interplay between culture and the operational dynamics of democracy.