Guerrilla Marketing: The Nature of the Concept and Propositions for Further Research-Reference-Cited by-同舟云学术

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Guerrilla Marketing: The Nature of the Concept and Propositions for Further Research

Published:2011-02-15 Issue:2 Volume:5 Page:39-54
ISSN:1819-1924
Container-title:Asian Journal of Marketing
language:
Short-container-title:Asian J. of Marketing

Author:

Hutter Katharina,Hoffmann Stefan

Publisher

Science Alert

Link

https://www.scialert.net/fulltext/?doi=ajm.2011.39.54&org=10

Cited by 49 articles. 订阅此论文施引文献订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献

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3. Out-of-Home-Werbeträger;Grundlagen des Werbemanagements;2024

4. Guerrilla Marketing in Higher Education the Creative Promotion for Student Purchase Intention;Proceedings of the 7th Global Conference on Business, Management, and Entrepreneurship (GCBME 2022);2023-09-29

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