The Impact of E-Marketing on Business Performance in Northern Malaysia

Abstract

This research is to investigate the impact of e-marketing on business performance in Northern Malaysia. This research will investigate the impact of e-marketing on business performance towards e-marketing orientation, perceived relative advantage, customer pressure and level of competition. The target respondent for this research are SMEs companies and entrepreneur with companies. Furthermore, the questionnaires were distributed through online by using simple random sampling technique. In result, 30 set of questionnaires were collected to see whether all the impact of e-marketing on business performance. This research will be analysed by using Statistical Package for Social Science (SPSS) version 25. SPSS will be using to conduct descriptive analysis, frequency analysis, correlation analysis, reliability test and multiple regression analysis. Additionally, this research shows the result which independent variable that consists e-marketing orientation, perceived relative advantage, customer pressure and level of competition has no positive relationship between strategic business performance. Meanwhile, independent variable for convenience shows that there is a positive relationship towards dependent variable. Moreover, this research shows the clearer overview regarding the impact of e-marketing towards strategic business performance. Lastly, the limitation on doing this research were identified and implication for further research were recommended.