Online Content Analysis Focusing on Local Ingredients and Food Culture: A Study of Selected Food Festival Websites

Abstract

The rising popularity of food tourism is fueled by a growing interest in destination-specific culinary experiences, with food festivals playing a crucial role in this trend. This article conducts a qualitative online content analysis of European and North American food festival websites to explore how these events promote local ingredients and preserve food culture through communication. The analysis reveals an increasing commitment by these festivals to showcase local food and traditions, supporting local producers and service providers. Additionally, the study categorizes food festivals based on their online representation’s connection to local ingredients and food culture. Its significance lies in contributing to the understanding of communication patterns of local food culture, offering insights to support festival organizers in fostering local economies and communities.