ChatGPT adoption in entrepreneurship and digital entrepreneurial intention: A moderated mediation model of technostress and digital entrepreneurial self-efficacy

Abstract

Research background: In the rapidly evolving milieu of digital entrepreneurship, the integration of artificial intelligence (AI) technologies, exemplified by ChatGPT, has witnessed burgeoning prominence. However, there remains a dearth of understanding regarding the relationships between ChatGPT adoption in entrepreneurship and individuals’ cognitive career processes of digital entrepreneurship. Purpose of the article: The primary aim of the research is to adopt the Social Cognitive Career Theory and a moderated mediation model to unravel the intricate dynamics that characterize the impact of ChatGPT adoption in entrepreneurship and digital entrepreneurial intentions, underlying a moderated mediation mechanism of digital entrepreneurial self-efficacy and technostress. Methods: Drawing on the sample of 1326 respondents in Vietnam using a stratified sampling approach, first, Cronbach’s alpha and confirmatory factor analysis were used to test the reliability and validity of scales; after that, Harman’s single-factor and common latent factor were employed to test the common method bias; finally, the PROCESS macro approach was utilized to test the hypothesized model. Findings & value added: Our findings reveal positive impacts of ChatGPT adoption in entrepreneurship on digital entrepreneurial self-efficacy and digital entrepreneurial intentions. Moreover, digital entrepreneurial self-efficacy is found to significantly mediate the impact of ChatGPT adoption in entrepreneurship on digital entrepreneurial intention. Furthermore, technostress emerges as a significant negative moderator, influencing the impact of ChatGPT adoption in entrepreneurship on both digital entrepreneurial self-efficacy and intentions. This study thus contributes to the literature by advancing our understanding of how AI technologies shape entrepreneurial aspirations, offering valuable insights for scholars and practitioners navigating the transformative landscape of digital entrepreneurship.