FORMATION OF THE ENTERPRISES’CORPORATE CULTUREAND THEIR INFLUENCE ON THE PROCESS OF INTELLECTUALIZATION

Abstract

The article analyzes the essence of the concept of "corporate culture", which allowed forming the author's vision of this definition, which, unlike the existing ones, considersthe goal of creating a favorable climate for active development of employees' intellectual potential and increasing the level of competitiveness. This should be understood as a set of values that are formed at the enterpriseunder the influence of internal and external factors in order to create a favorable climate for the active development of the intellectual potential of employees and increase the level of competitiveness. The components of the enterprises’ corporate culture formation mechanism and their influence on the process of intellectualization are researched due to a two-level approach to the formation of an effective corporate culture at enterprise, which affects the active development of the intellectual potentialprocess with the subsequent introduction of innovative and creative technologies and ineffective corporate culture, which leads to a lack of conditions for the development of the intellectual potential process, as a result of which outdated technologies are used in the activities of enterprise.The main components are considered of corporate culture, such as values, norms, traditions, communications and leadership, which contribute to the creation of a favorable environment for the development of employees' intellectual potential.These components form the basis on which a culture of innovation and knowledge is built, which is critical for the successful operation and development of modern enterprises.A systematic approach is used to analyze the impact of corporate culture on the effectiveness of knowledge management and innovation.It is emphasized that in order to stimulate the process of intellectualization at enterprises, it is important to improve the mechanisms of corporate culture formation. Recommendations on the application of a scientific and practical approach to obtaining the potential effect of the development of the intellectualization process at enterprises on the basis of an improved corporate culture are proposed.