CRM-SYSTEMS AS TOOLS OF ACCOUNTING AND ANALYTICS ENSURING THE ECONOMIC SECURITY OF ENTERPRISES

Abstract

Economic security of enterprises consists of various components, such as financial, personnel, production, legal, organizational, technological, marketing and others, each of which has its own tools that include elements of accounting and analytical support. The author summarizes the structure of the components of economic security and identifies certain factors that affect security within each component. CRM-systems are a technology of interaction with customers, which helps to optimize business processes in the company and increase the efficiency of components such as organizational, personnel and marketing security of the enterprise. The use of modern technologies can speed up the processing of information coming from the consumer to the company through the analysis and promotion of marketing companies, synchronization of logistics channels of the company, assessing the effectiveness of staff on certain projects and tasks and more. The article considers domestic CRM-systems and compares their functionality in the implementation of improving the economic security of the enterprise. The strengths and weaknesses of these systems have been identified. In general, the review aspect of the article focuses on the identification and analysis of modern domestic product in the framework of the refusal to mass use of similar products of Russian companies. As a result of determining the impact on the components of economic security of the implementation of CRM systems, it is possible to come to a conclusion about the necessity of their application in business activities in order to improve the efficiency of economic security. The CRM systems considered in their base have warehouse management components, connection to logistics channels and marketplaces, work with telephony and analytics. The established advantages and disadvantages will help to make a choice in favor of this or that system and its implementation at a specific enterprise based on the management tasks of the management.