THE EFFECT OF STRATEGIC FORESIGHT ON COMPETITIVE ADVANTAGE WITH THE MEDIATING ROLE OF ORGANISATIONAL AMBIDEXTERITY

Abstract

In the recent, the aspect of foresight is considered globally important. Specially, it has gained a meaningful position in strategic planning. This study examines the quantitative relationships between strategic foresight, ambidexterity and competitiveness of firms. Based on the literature review, it appears that strategic foresight has positive impact on organisational ambidexterity which in turn contributes to competitive advantage. We have utilised structural equations modeling (SEM) to empirically test the mentioned relationships in Iran’s nanotechnology firms. Results show that the degree of strategic foresight has a direct effect on organisational ambidexterity which in turn affects competitive advantage.