THE ART OF HOLISTIC DIGITALISATION: A META-VIEW ON STRATEGY, TRANSFORMATION, IMPLEMENTATION, AND MATURITY

Abstract

In the new global digital economy, holistic digitalisation has become central for all non-profit and for-profit institutions. Recent developments in digital initiatives have heightened the need to investigate holistic digitalisation. This paper aims to develop a meta-view of holistic digitalisation consisting of several fundamental perspectives for strategically oriented digitalisation. These perspectives include digital strategy, digital transformation of business models, digital implementation, and digital maturity. Each perspective consists of an approach including a procedure model and relevant content. Combined with our previous work, we applied semi-structured interviews and included the insights to develop an initial, grounded theory for a meta-view of holistic digitalisation. The paper offers a relevant concept and outlines an appropriate research methodology to advance this research field. This closes an existing research gap regarding digitalisation.