HOW CAN MANAGERS DRIVE FIRM PERFORMANCE VIA DIGITAL INNOVATIONS?

Abstract

This paper focuses on challenges regarding managerial behaviour and productivity in the context of digitalisation. It is neither understood precisely how managerial behaviours transcribe digital strategy into economic success nor how opportunities from digital innovations are transferred into productivity. A systematic literature review (SLR) is applied to acquire an organised overview of the research question “How does managerial behaviour concerning digital innovations change productivity?” The outcomes of this paper are threefold: (1) The research question will be answered by showing several aspects managers can make use of to influence productivity. In this regard knowledge, change management and data-driven behaviours, the creation of collaborative settings, and (customer) co-creative aspects are of particular importance. (2) Executives will be motivated to reflect and calibrate their own practices. (3) The Gutenberg rooted framework of production factors is used to discuss the results and six suggestions are made to transform the model to digital readiness.