DECISION MAKING ON STRATEGIC ENVIRONMENTAL TECHNOLOGY LICENSING: FIXED-FEE VERSUS ROYALTY LICENSING METHODS

Author:

CHANG MING-CHUNG1,HU JIN-LI2,TZENG GWO-HSHIUNG345

Affiliation:

1. Department of Risk Management, Kainan University, No. 1 Kainan Rd., Luchu, Taoyuan County 338, Taiwan

2. Institute of Business and Management, National Chiao Tung University, No. 118, Sec. 1, Chung-Hsiao W. Rd., Taipei 100, Taiwan

3. Department of Information Management, Kainan University, No. 1 Kainan Rd., Luchu, Taoyuan County 338, Taiwan

4. Department of Business and Entrepreneurial Management, Kainan University, No. 1 Kainan Rd., Luchu, Taoyuan County 338, Taiwan

5. Institute of Management of Technology, National Chiao Tung University, 100, Ta-Hsueh Rd., Hsinchu 300, Taiwan

Abstract

Because of a deterioration in the quality of the environment, this paper studies the effects of the environment and the economy on environmental technology licensing in a homogeneous Cournot duopoly model in order to reduce environmental pollution and hence improve social welfare. To this end, two licensing methods — namely, a fixed-fee licensing method and a royalty licensing method — are compared. It is found that a high emission tax rate induces the innovator to not license the environmental technology to the licensee under the fixed-fee licensing method. As for social welfare, a large innovation scale of environmental technology does not guarantee that social welfare will be maximized. Finally, a large innovation scale of environmental technology is likely to increase consumer surplus if the marginal environmental damage is significant. Consumers are likely to prefer royalty licensing to fixed-fee licensing. This conclusion differs from Wang's finding in 2002.

Publisher

World Scientific Pub Co Pte Lt

Subject

Computer Science (miscellaneous),Computer Science (miscellaneous)

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