Analysis of platform business and secure business intelligence

Abstract

Platform is a business stage where people and technology share the information and make the business ecosystem through the network effect. It is a state-of-the-art technology for business. Platform business is an interaction of the network effects which creates profit in multidimensional way. It encourages business growth and efficiency, which is both exponentially and asymptotically. A platform is a creation which helps and empowers other products and amenities. Digital platforms occur at many levels in internet-based businesses and business models with blockchain technology. They array from high-level platforms to enable a platform business model to a low-level platform which provides an assembly line of business and technology dimensions that other products or services consume to deliver their own business capabilities. This paper deliberates the analysis of platform learning business approaches and secure business transactions like blockchain technology. Platform business along with secure business intelligence (BI) is now a prerequisite of the frontrunners for noble organizations to keep customers active, alive and compete the business in the digital age. Blockchain technology plays a vital role in this issue. Presently, businesses implement attract data-driven, network-driven, cloud-driven and blockchain technology platform-intensive approaches. Artificial intelligence, deep learning and machine learning are playing a great role in analyzing the data and classifying customer patterns and retaining customers in the business principles of market. Currently, we are competent enough to analyze online and offline data using these intelligent business tools. These business tools are very useful to identify customers’ marketing trends and their buying patterns. Securities in the business are more demanding and need professional ventures. Business people are now copious, focused and vigilant for secure transactions and demand blockchain technology-based platforms. Blockchain technology is nowadays becoming a boon for industrialists to keep their transactions more secure. As businesses and industries grow, they are now using blockchain technology to secure and track the items in supply chain management using digital platforms and BI. This concept is very relevant in the current scenario and state-of-the-art business platforms. We have exasperated the study in this direction, that is, how to concentrate on strategic revolution in financial sector with various innovative econometrics and simulator tools. This paper also addresses the recent research gap in the secure digital platform and analyzes the state-of-the-art methodology for the optimized solutions for the industry.