Affiliation:
1. Department of Industrial Management, National Taiwan University of Science and Technology, Taipei, Taiwan
2. Department of Business Administration, Tamkang University, Taipei, Taiwan
Abstract
New product development (NPD) is one of the most important processes for firms to increase their profit and competitiveness. This study presents the result of a comparison study between Taiwan and Indonesia industry in the employment of evaluation criteria for NPD process. This study is guided by a stage-gate process to derive a structured NPD performance evaluation framework. In this study, we use 20 evaluation criteria that are grouped into five dimensions, market-, financial-, product-, process-, and intuition-based measures. Based on a sample of 148 industrial firms, the findings of the study present guidelines for R&D managers as measuring product development and employing appropriate evaluation dimensions for effectiveness and efficiency in NPD related decision making.
Publisher
World Scientific Pub Co Pte Lt
Subject
Management of Technology and Innovation,Strategy and Management,Business and International Management
Cited by
12 articles.
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