INNOVATIVE CAPABILITY, INNOVATION STRATEGY AND MARKET ORIENTATION: AN EMPIRICAL ANALYSIS IN TURKISH SOFTWARE INDUSTRY
Author:
Affiliation:
1. Kocaeli University, Faculty of Engineering, Industrial Engineering Department, Izmit/Kocaeli, Turkey
2. Bogaziçi University, The Faculty of Economics, and Administrative Sciences, Bebek/Istanbul, Turkey
Abstract
Publisher
World Scientific Pub Co Pte Lt
Subject
Management of Technology and Innovation,Strategy and Management,Business and International Management
Link
https://www.worldscientific.com/doi/pdf/10.1142/S1363919608001923
Reference98 articles.
1. Market orientation and innovation: an inter‐relationship analysis
2. Customer orientation and performance: a study of SMEs
3. Market orientation and innovation
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