TOO MANY TOOLS? ON PROBLEM SOLVING IN NPD PROJECTS-Reference-Cited by-同舟云学术

TOO MANY TOOLS? ON PROBLEM SOLVING IN NPD PROJECTS

Published:2002-06 Issue:02 Volume:06 Page:163-185
ISSN:1363-9196
Container-title:International Journal of Innovation Management
language:en
Short-container-title:Int. J. Innov. Mgt.

Author:

BENDERS JOS¹,VERMEULEN PATRICK²

Affiliation:

1. University of Nijmegen, Nijmegen School of Management, Thomas van Aquinostraat 1, P.O. Box 9108, NL-6500 HK Nijmegen, The Netherlands

2. Erasmus University, Rotterdam School of Management, Department of Strategy and Business Environment, Burg. Oudlaan 50, P.O. Box 1738, NL-3000 DR Rotterdam, The Netherlands

Abstract

Complaints that new product development projects frequently encounter problems keep occurring, despite the availability of a considerable body of literature and a large and still increasing set of tools to guide such projects. Against the wider background of managerial problem-solving in general and NPD-literature more specifically, we present and analyse two NPD-projects within the same financial services firm. These show a marked contrast in success. The reasons for this difference are explored and conclusions are drawn about the usefulness of NPD-literature and tools.

Publisher

World Scientific Pub Co Pte Lt

Subject

Management of Technology and Innovation,Strategy and Management,Business and International Management

Link

https://www.worldscientific.com/doi/pdf/10.1142/S1363919602000574

Reference35 articles.

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3. What's in a Fashion? Interpretative Viability and Management Fashions

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