USE OF PROCESSES AND METHODS IN NPD — A SURVEY OF MALAYSIAN INDUSTRY-Reference-Cited by-同舟云学术

USE OF PROCESSES AND METHODS IN NPD — A SURVEY OF MALAYSIAN INDUSTRY

Published:2009-12 Issue:04 Volume:06 Page:379-400
ISSN:0219-8770
Container-title:International Journal of Innovation and Technology Management
language:en
Short-container-title:Int. J. Innovation Technol. Management

Author:

AL SHALABI AMMAR¹,RUNDQUIST JONAS²

Affiliation:

1. Faculty of Engineering and Technology, Multimedia University, 75450 Melaka, Malaysia

2. Centre for Technology, Innovation and Marketing Management (CTIM), School of Business and Engineering, Halmstad University, PO Box 823, S30118, Halmstad, Sweden

Abstract

Recently, there has been a considerable interest for New Product Development (NPD) in Malaysian firms. The purpose of this study is to highlight the use of NPD processes and methods in Malaysian industry with focus on the formal NPD-processes, NPD Strategies, Outsourcing of NPD activities, and the Organizing of NPD. A total of 72 useful questionnaires were analyzed in the study. The results from the study are compared with the results from similar studies that have been carried out in US and Sweden in the same context. The results indicate that the use of formal NPD-processes, in Malaysia, is markedly lower than in USA and Sweden.

Publisher

World Scientific Pub Co Pte Lt

Subject

Management of Technology and Innovation

Link

https://www.worldscientific.com/doi/pdf/10.1142/S0219877009001650

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