Gender Differences in User Satisfaction of Mobile Touch Screen Interfaces: University Students’ Service Sites

Abstract

The rapid development of mobile user interfaces for students’ websites and the constant utilization of such interfaces by students have witnessed a significant upsurge in growth. However, mobile service providers may lack valuable feedback on user satisfaction, particularly for Arabic users, because the sites are designed and implemented without students’ participation. This paper empirically investigates the user satisfaction of a mobile banner system for the University of Ha’il in Saudi Arabia. Users’ satisfaction was evaluated across six scales: overall reactions, screens, terminology and system information, learning, system capabilities, and technical manuals and online help. A quantitative research method was utilized, involving a questionnaire survey of 235 students. We found that female students have significant concerns about user satisfaction. The paper proposes theoretical and practical implications for future work.