The Impact of Attitude and Subjective Norm on Knowledge-Sharing Behaviour Among the Non-Academic Staff: Behavioural Intention as a Mediating Variable

Abstract

The main purpose of this study is to understand the attitude of non-academic staff towards knowledge sharing. Additionally, this study investigates the potential factors that might affect knowledge sharing among the non-academic staff. This is a cross-sectional study of 467 non-academic staff from two universities in the United Arab Emirates (UAE) and India. The findings show that male participants are more involved in knowledge-sharing behaviour ([Formula: see text]) than the female participants ([Formula: see text]); participants aged 50 years and above recorded the highest knowledge-sharing behaviour ([Formula: see text]); participants with non-managerial positions appeared to be more involved in knowledge-sharing behaviour ([Formula: see text]) than those with managerial positions; and finally, the participants from Indian university reported more involvement in knowledge-sharing behaviour ([Formula: see text]) than their UAE counterparts ([Formula: see text]). The findings of the study revealed a significant relationship between attitude towards knowledge sharing, subjective norm and knowledge-sharing behaviour ([Formula: see text]). In addition, the study explored the mediating role of behavioural intentions within the previous variables. The findings stressed that management in higher education institutions needs to foster a culture of knowledge sharing to encourage non-academic staff to share knowledge.