Assessing the Barriers Towards the Glocalization of India’s Mobile Industry: An IVIFs-DEMATEL with Choquet Integral Method

Abstract

Although mobile brands from various countries have taken to the global market, some brands are left to be GLOCALised (local to global). The nonGLOCALisation of these brands are due to some unseen hindrances. This paper is unique in its aim to analyze the challenges faced by local mobile phone supply chains (MPSC) from entering the global market in an Indian context. We analyze the barriers’ entry by combining the IVIFs-DEMATEL method with Choquet Integral; also, we compare the obtained results to those from the IVIFs-DEMATEL methodology. The differentiated analysis reveals that ‘Equipment Vendor Restrictions’ and ‘Lack of Awareness about Reverse Logistics’ are the main hindrances preventing local manufacturers from reaching the global space. Furthermore, the findings of this study suggest that ‘Carrier Aggregation Complexity’, ‘Equipment Vendor Restrictions’, and ‘Challenge to Recycling of Plastics’ are vital factors nonconducive towards the smooth working of local mobile makers across the country. The results can help domestic policymakers to improve their decision-making while trying to find ways for the globalization of the mobile phone sector.