A MULTICRITERIA ANALYSIS ON THE STRATEGIES TO OPEN TAIWAN'S MOBILE VIRTUAL NETWORK OPERATORS SERVICES-Reference-Cited by-同舟云学术

A MULTICRITERIA ANALYSIS ON THE STRATEGIES TO OPEN TAIWAN'S MOBILE VIRTUAL NETWORK OPERATORS SERVICES

Published:2007-03 Issue:01 Volume:06 Page:85-112
ISSN:0219-6220
Container-title:International Journal of Information Technology & Decision Making
language:en
Short-container-title:Int. J. Info. Tech. Dec. Mak.

Author:

FU GUEY LAN¹,YANG CHYAN¹,TZENG GWO HSHIUNG²

Affiliation:

1. Institute of Business and Management, National Chiao Tung University, 4th Fl., 114, Chung-Hsiao W. Rd., Sec. 1, Taipei 100, Taiwan, R.O.C.

2. Department of Business Administration, Kainan University, No. 1, Kainan Rd., Luchu, Taoyuan 338, Taiwan, Institute of Management of Technology, National Chiao Tung University, 100, Ta-Hsueh Rd., Hsinchu 300, Taiwan, R.O.C.

Abstract

This study investigates the trends followed by MVNOs (Mobile Virtual Network Operators) in the last three years and analyzes the strategies that can contribute to the success of Taiwan's telecommunications industry and marketing. We apply the method and concept of PATTERN (Planning Assistance Through Technical Evaluation of Relevance Number) to establish relevant systems for searching out the key successful factors of strategies to attract MVNOs. We also use the fuzzy Multi-Criteria Decision Making (MCDM) method for analyzing the different preference of a decision group in the criteria weights and for ranking the alternatives in a fuzzy environment in order to provide a strategy scheme. These results provide a reference to assist telecommunications operators, 3G license owners, potential MVNOs, and equipment manufacturers when working out business plans.

Publisher

World Scientific Pub Co Pte Lt

Subject

Computer Science (miscellaneous),Computer Science (miscellaneous)

Link

https://www.worldscientific.com/doi/pdf/10.1142/S0219622007002320

Reference24 articles.

1. Mobile virtual network operators: a strategic transaction cost analysis of preliminary experiences

2. Conceptualizing and Operationalizing the Business-to-Business Value Chain

3. Reconfiguration of Value Chains in Converging Media and Communications Markets

4. Strategic Management of the Manufacturing Value Chain

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